TOWIE star Lydia Bright is working with skincare brand St Ives, featuring in its 'Make under' campaign in which she removes seven days' worth of make-up in a photo shoot and video to reveal her 'natural beauty', after research revealed that British women go barefaced only two days a month.

Bright commented 'Prior to the shoot, I took on the St Ives seven day challenge - using the product three to four times over the course of the week - to make my skin appear brighter and more radiant. Despite going make-up free being a daunting prospect, I decided to be brave and take on the challenge'.